We will provide support for the gradual resumption of cruise tourism when the global pandemic situation has stabilized. Strengthen support for the MICE and cruise sectors and their promotions, and bid to host more international conferences in Hong Kong. Ongoing initiatives (25%) – Supporting the trade and maintaining Hong Kong's international exposureĬontinue to enhance the subsidy schemes and sponsor trade members' participation in trade events to help hasten their business recovery. Join hands with other cities in the GBA to globally promote and build the GBA tourism brand.Ĭreate and enhance a digitally enabled travel experience for visitors through a one-stop e-solution platform. When cross-border travel gradually resumes, HKTB will launch large-scale promotions on the new tourism brand on multiple channels, including digital platforms in source markets worldwide, together with partnerships with major international media outlets to present Hong Kong's reinvented tourism image. The organization will formulate a long-term promotional strategy for sustainable development of the local tourism sector. The HKTB is conducting a holistic review of Hong Kong's tourism brand and positioning. Medium-to-long-term strategies (40%) – Capturing the high-yield visitor segment
Revamp its Mainland strategies and will increase marketing resources for the Greater Bay Area (GBA) to attract visitors to travel to Hong Kong for leisure. The campaign will leverage exclusive experiences and citywide offers to drum up visitors' desire to travel to Hong Kong. Launch a large-scale promotional platform called "Open House Hong Kong" when cross-border travel gradually resumes. When the pandemic situation has stabilized, the organization will launch a new Spend-to-Redeem program called "Staycation Delights" to offer an additional option for Hong Kong people to enjoy more experiences local tourism has to offer. The HKTB has been boosting local consumption and encouraging the people of Hong Kong to explore the city. Short-term strategies (35%) – Focusing on bringing back visitors to Hong Kong as soon as possible The HKTB is therefore setting aside resources for large-scale promotions so that Hong Kong will stand out against competing destinations."
Secondly, we anticipate competition for tourists will be intense once the pandemic is over, with rival markets going to great lengths to bring visitors back. Firstly, we saw a need to offer support to the trade and boost the ambience in Hong Kong, while ensuring the city has continued exposure on the international stage ahead of the resumption of international travel. "In formulating our strategies for 2021/2022, we focused on two major areas. However, we do expect it to be possible for Hong Kong to welcome tourists from selected markets."
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"We consider it unlikely Hong Kong will see a full resumption of cross-border travel in the next three to six months.
"Despite the start of vaccinations against COVID-19 worldwide, the pandemic situation remains volatile and unpredictable," said HKTB Executive Director Mr. Hong Kong Tourism Board Logo (PRNewsFoto/Hong Kong Tourism Board)
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